Overenthusiastic about everything contemporary and digital, but has just as good an eye for anything that’s vintage or a classic.
Started a design agency after studying communications at Amsterdam University of Applied Sciences.
When not designing, you’ll find me drinking Scotch Single Malt whilst reading books (accompanied by my two cats).
- Working fromUtrecht, NL
- AddressVredenburg 40
- Phone+316 462 952 04
What I Do
Who I work for and why I do it
About two years after starting my design agency, I had an insight. At the time I thought it was a bold and refreshing idea. And although it may seem quite simple, it’s had a profound impact on my professional career.
The idea is this: “If you’re going to have to work or get a job either way, why not make sure this job benefits society as a whole?“
You might not be aware of this, but people working in marketing or communications have a tendency to view their job as ‘bullshit’ (Viewing tip: the VPRO Backlight documentery with David Graeber, who coined the term ‘Bullshit Jobs’).
And I have to say: most of them are right. Do we – as a society – benefit from a marketeer selling us another chocolate bar (or beer, car, iPhone)? Or could her/his time and intellect be better spend elsewhere?
My answer is yes. And that’s why I’m working for projects and clients who ‘make an impact’. Who have a vision for a better world, and are willing to act on it. I’d love to work with you on this.